The Long-Term Costs of Competing on Price Alone

The Long-Term Costs of Competing on Price Alone

Michael Jans

At first glance, competing on price might seem like an effective way to attract clients, especially when larger agencies offer rock-bottom rates.

The Future of Independent Agencies
The Dangers of the ‘Race to the Bottom’ in Insurance Sale

The Dangers of the ‘Race to the Bottom’ in Insurance Sale

Michael Jans

Let me hit you with a truth bomb: Insurance is personal. Your clients aren’t shopping for a cheap pair of shoes; they’re looking for security, peace of mind, and someone they can trust to protect what matters most.

The Future of Independent Agencies
Why Value-Based Selling Wins Over Price

Why Value-Based Selling Wins Over Price

Michael Jans

Listen, in the dog-eat-dog world of insurance, where everyone and their cousin is shouting about "low rates," it’s easy to get sucked into the price-cutting spiral. But here’s the truth bomb: **competing on price is the fast track to nowhere**.

The Future of Independent Agencies
Appealing to Clients Who Value Quality and Security Over Cost

Appealing to Clients Who Value Quality and Security Over Cost

Michael Jans

Let’s face it most insurance agents are chasing price conscious buyers like hounds after a bone, offering lower premiums and thinner margins.

The Future of Independent Agencies